Hundreds of tourism lovers kicked off their journey to the North in the campaign dubbed “Explore Northern Region” aimed at interesting Ugandans to visit the uniquely prized tourism sites, culture and attractions in the region from 30th May – 3rd June 2023.
The group of tourism lovers were flagged off by the minister of state for tourism Hon Martin Mugarra on Tuesday and the crew included journalists, tour operators and celebrity influencers in a domestic tourism.
The celebrity influencers that engaged in this explore campaign include Jose Mayanja commonly known as Dr Jose Chameleon, Moses Golola, teacher Mpamire among other media influencers.
Mugarra highlighted that they will be able to visit various tourism attractions in the Northern part of Uganda including Karuma Dam, Murchison falls, Fort Patiko, Ajulu Rock, Aruu falls, Polish site, Gipir and Labongo, Polish among others.
“Explore North” is the third initiative by the Ministry of Tourism, Wildlife and Antiquities, following the “Explore East” and “ExploreWest,” aimed at creating awareness of the various potentially untapped tourism sites and attractions strewn across Uganda as part of the synergies to improve domestic tourism and also as a strategy for tourism recovery from the Covid-19 pandemic that affected the Country’s tourism industry.
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