The delegation of 11 high-level executives from Emirates Airlines jetted into the country for a 6-day familiarization trip following the partnership deal sealed between the Uganda Tourism Board (UTB) and Emirates Airlines in Mays 2024.
This initiative marks a significant milestone in the Memorandum of Understanding (MoU) between the two institutions, to promote Uganda as a premier tourism destination.
Arriving at Entebbe Airport on Tuesday, the team led by Kibedi Zaake, Uganda’s Ambassador in Abu Dhubi (United Arab Emirates), was received by Lilly Ajarova, the UTB chief executive officer.
Ajarova highlighted that the partnership between UTB and Emirates Airlines demonstrates the shared commitment to promoting Uganda as a must visit destination.
“The familiarization trip is a testament to the strategic importance of collaboration that enhancesconnectivity and showcases Uganda’s unique tourism offerings to the world. Together, we are opening new doors for travelers to discover the beauty, culture, and adventure that define the Pearl of Africa,” she said.
The country manager for Emirates Airlines, Mohamed Taher, expressed total commitment in the collaboration, saying, “Uganda is a much loved destination on our African network, due to its stunning natural landscapes, wildlife, adventure sports and warm culture. We look forward to more international travellers from across our global footprint discovering this hidden gem.”
Ambassador Kibedi remarked that the visit is a step forward in strengthening the ties between Uganda and UAE through the Emirates Airlines. “By showcasing Uganda’s exceptional tourism assets, we aim to build lasting partnerships that will bring more visitors to experience the Pearl of Africa.”
The delegation is expected to explore the unique tourism opportunities to understand what makes Uganda such a favourable destination on Emirates’ vast global network.
UTB remains committed to forging strategic partnerships that enhance the visibility of Uganda’s tourism potential, and this collaboration with Emirates underscores the Uganda Tourism Board’s dedication to unlocking new opportunities for the tourism sector while creating meaningful connections with international travel stakeholders.
About The Author
