The state minster for tourism Hon Martin Mugarra on Wedneaday flagged off a group of tourism lovers including journalists and celebrity influencers in a domestic tourism campaign dubbed “Explore Western Region” aimed at interesting Ugandans to visit the uniquely prized tourism sites and attractions in the region from 12th – 16th April 2023.
The celebrity influencers that engaged in this explore campaign include Salvador, Mat rat and Chiko, Moses Golola among other media influencers.
According to Mugarra, they will make stopovers along the way at the Uganda Equator in Kayabwe and Lukaya for some mouthwatering roasted nyama choma, chicken and refreshments before travelling to the Mbarara Igongo cultural centre.
An initiative by the Ministry of Tourism, Wildlife and Antiquities, “ExploreWest,” is aimed at creating awareness of the various potentially untapped tourism sites and attractions strewn across the western countryside and neighbouring places as part of the synergies to encourage domestic tourism in Uganda and also as a strategy for tourism recovery post-Covid-19 and the Ebola epidemic, among other catastrophes that affected the Country’s tourism industry.
The region is divided into 26 Districts including Mbarara, Buhweju, Buliisa, Bundibugyo, Bushenyi, Hoima, Masindi, Ibanda, Isingiro, Kabale, Kabarole, Kamwenge, Kanungu, Kisoro, Kasese, Kibaale, Kiruhura, Kiryandongo, Kyegegwa, Kyenjojo, Mitooma, Ntoroko, Ntungamo, Rubirizi, Sheema, and Rukungiri.
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